May 29, 2019


NextGuest announces Felix Laboy as its new Executive Chairman with the overarching goals of continuing to drive innovation, developing new subsidiary divisions, and positioning NextGuest for future success.

Laboy comes to NextGuest with a wealth of experience, having served over 30 years in a wide range of leadership positions across the hospitality, travel, and technology industries. He recently served as Founder and CEO of Encore Hospitality Solutions, a digital consulting firm, prior to which he was CEO of WayBlazer, the world’s first artificial-intelligence company for travel. Laboy was the founding President of Sabre Hospitality Solutions, one of the largest hotel technology providers in the world. Laboy also served as CEO and Co-founder of E-site Marketing, a leading digital marketing firm focused exclusively on the hospitality industry, founded in 1999 and sold to Sabre Holdings in 2007.

Laboy’s career in the hospitality sector started when he was 13 years old. He began by working in hotels and later attended the School of Hotel Administration at Cornell University. His career took him to companies such as Ritz Carlton Hotels & Resorts, Four Seasons Hotels, and the Puerto Rico Convention Bureau.

“I’m excited about the future of NextGuest,” said Laboy. “We are creating a company that is valued in the marketplace as an integral partner for hotels — that uses technology to help them solve problems, generate revenue, and increase brand loyalty.”

With the addition of Laboy to drive leadership across organizations, NextGuest is well equipped to fulfill and execute the long-term strategy of delivering high-level service and technology to the hospitality industry.

About NextGuest CRM

NextGuest CRM is a worldwide leader in personalized and automated guest communications and CRM solutions for the hospitality industry. Founded in 1996 as Serenata CRM, the company has unparalleled experience in supporting hoteliers to attract new and keep existing guests, while boosting hotel revenues. NextGuest CRM integrates all digital channels, combines historical and real-time intent data, and delivers a 360° view of a guest. It enables hoteliers to optimize guest interaction and experience and act in line with their business figures and trends. The modular NextGuest CRM portfolio ranges from transactional emails to a full-blown CRM suite. NextGuest CRM is a subsidiary of NextGuest, comprised of NextGuest Digital, CRM, Labs, and Consulting. For more information, please visit