Easy CRM is a professional entry-level CRM solution to simplify your Customer Relationship Management through transactional and marketing campaigns focusing on campaign automation and advanced personalization using comprehensive guest information.
Thanks to broad integrations with PMS, CRS, IBE and ORS systems, Easy CRM utilizes guest information from the hotel's various data sources. A key asset is the centralized CRM profile, which gathers all information per guest from all group properties in a single digital guest card visible for each property. Hotel staff can leverage insights per guest to increase the guest experience on-site and to segment guest profiles for ad-hoc, scheduled, or automated marketing campaigns.
The solution is built on the award winning NextGuest CRM Suite platform and can easily be upgraded.